About

Hi!  Becoming a mom years ago changed me in a way that I never could have imagined.  When I had to watch everything that went into my body, I changed over to an organic, non GMO lifestyle – not only did I focus on clean eating and reading every single label like crazy, but I began to use health, beauty and cleaning products with good, REAL ingredients.

I’ve been in the marketing arena for quite a while now, and have been advocating for people or businesses in food, health and wellness and helping them make connections with others so they can all make a difference in our local communities collectively.  I love getting to know people, so here’s more about me and please feel free to tell me more about you!

  • My daughter is #1 in my world!  Everything I do is for her.  And because of her, I consider myself to be the luckiest mom ever!!!!
  • I do not like taking selfies!
  • Family is everything to me – and I would be nothing without them!
  • Normally, I’m in t-shirts, tanks, shorts or jeans – and flip-flops are my staple in the summer time
  • I live by the sayings, ‘improvise, adapt and overcome’ and ‘trust the process’
  • I never give up, and always keep going when the going gets tough
  • I love FOOD.  I mean, love it.
  • I love to have fun, laugh and joke – life is not meant to take seriously – even in tough times
  • Love my 12 year old american bulldog
  • I’m a huge animal lover
  • I have a gluten and dairy sensitivity
  • I’m currently fighting Lyme’s disease
  • I’ve become much more of a bargain shopper when it comes to food shopping
  • Favorite channels are HGTV, Bravo and FOOD
  • Born and raised in a suburb of NYC – and made my way back here!
  • Take things day by day
  • I work out as much as I can – recently just starting running (it’s more like jogging but to me I’m sprinting)
  • I’m in no way formal!

Ok enough about me, if you’re still here reading, then I’d love to connect.   Contact me via email (erikamcquade[at]gmail[dot]com), on Instagram,  Twitter or LinkedIn.  Thanks for visiting!

Advocate

As a clean eating, health and wellness advocate, my passion lies in helping people, farms or businesses (health/wellness, fitness, nutrition/food, functional medicine & holistic practices, wellness and beauty products, child, animal or community related) make connections in their local communities to help change people’s lives!   I have 17 years experience in small business marketing, and have taken my expertise “on the road” to help create change within our local communities.

I’m located in the suburbs of NY, near CT, so if you’re near by, feel free to reach out to me via email at erikamcquade[at]gmail[dot]com.  I look forward to learning more about you!

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Social profiles: InstagramTwitter, LinkedIn

Media coverage: Mashable, ABC News, Good Morning America, Techcrunch, Mashable, The Rachel Ray Show, The Nate Berkus Show, The Doctors, NY1 News, The Wall Street Journal, Livingly, BuzzFeed, SheKnows, Bustle, HelloGiggles, Healthline, People, various bloggers and more.

 

Contact

Please feel free to contact me below, and I will respond as soon as I can.  In the meantime, let’s get connected on Twitter or LinkedIn. Looking forward to chatting with you!

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Recent Results

A sampling of client results!

Historical Revenue Growth for First 6 Months 2017

23% Sales Increase Q2 2017

Business Development:  Additional Revenue Channel Amazon Powerseller May 2017

Top Tier Media Features 2017

Best Skincare Blog for 3rd Consecutive Year 2017

20% Increase in Gross Profit Q1 2017

Exceeded Black Friday and Cyber Monday Online Sales by 105% – 2016

Double Digit Sales Growth for 10th Consecutive Quarter 2015

First Quarter 2015 Sales Grow 21% over 2014

2014 Sales Grow 75% over 2013

Increase in 2014 Sales on Amazon 54% over 2013

Exceeded 2014 Targets for Black Friday and Cyber Monday by 80% over 2013

2014 Third Quarter Sales Grow 105% Over the Same Quarter in 2013

2014 First Seven Months Sales Surpass 2013 Annual Sales

Second Quarter 2014 Sales Grow over 132%

First Quarter 2014 Sales Grow 45%

January 2014 Sales Increase by 90% 

Sales Expectations Exceeded in Q3 2013

Revenues Grow 52% in Q1 2013

Record Financial Results for 2012

Black Friday and Cyber Monday Record Sales

Major Milestones, Celebrity Partnership, Sales Increase

Preliminary 3rd Quarter Revenues Show Record Results

Record 6 Month Revenues

40% Record Increase in Q2 2012 Revenue, Web Traffic Increase 87%

23% Increase in Q1 2012 Revenue

Online Sales Increase

Cyber Monday Sales Increase

Product Sees Positive Response to Social Media Campaign

Nate Berkus Show

Good Morning America, Rachel Ray  

ABC News

Better TV/Multi-Press

Large Follow-on Purchase Order/Digital Buzz

Large Purchase Order/Digital Buzz

Awareness Increase

The Doctors

Increased Revenue

Media

Increased Revenue

Increased Revenue

Campaign with Celeb Mom

Multi-press

Online Sales Double

Media

People’s Celebrity Babies

 

 

 

 

 

 

 

Testimonials

Renee Ruppert Young, Senior Associate Producer, Five Star Entertainment
“Erika has great enthusiasm and knowledge of the companies that she represents. She brings a true passion to the table. I truly enjoy working on projects with Erika as she is a pleasure to work with.”

Juan Tornoe, Executive VP, Hispanic Trending
“I have had the privilege to work on several projects with Erika. Besides her always upbeat attitude and graciousness, she is an extraordinary marketer, very knowledgeable, extremely insightful, and one of the hardest working individuals I’ve ever met. It is a pleasure and honor to count her among my colleagues and friends.”

Christopher F. Tirotta, MD, MBA CEO/Chairman American Scientific Resources, Inc.
“I have known and worked with Erika since April 2007. Being a start-up, she was always willing to do whatever was needed to advance the company, even if it was not what she was hired to do. Her help was indispensable. She was instrumental in launching the Company’s internet initiative, and her work and perseverance paid off with drastically higher web sales. I always found Erika collegial, pleasant and hard working despite the travails of our small company. I would highly recommend her without reservation.”

Ronald Garner, Communications Director, AudioStocks
“I’ve had the pleasure of working with Erika on several corporate communications projects and have never been reserved about voicing my delight (to executives and shareholders alike) with our teamwork. She is a knowledgeable and talented professional whose abilities are well suited to the marketing field. And if enthusiasm and passion are indeed keys to success—even one tenth of a person’s success—other marketers have their work cut out for them matching Erika. Imagine, a marketer you can’t wait to hear from!”

Steve Bruner, Partner, SlipFire Website Design
“I worked with Erika on the blog design and implementation for BabySpot.com. Erika was a pleasure to work with and extremely professional. Her ideas were creative, and her vision helped set the tone for the project. I truly believe the website wouldn’t have turned out as well if she wasn’t involved. BabySpot and it’s readers are lucky to have her.”

Nichole Smith, Chief Mom Officer, Babyspot.com
“Erika is a marketing master. She has the ability to look at what people want and need before they realize it. She is revolutionary in her thinking and always looking to explore the best avenue for her clients. I have thoroughly enjoyed working with Erika on a variety of projects. Her energy and enthusiasm is contagious. Regardless of the project Erika takes on, she puts all of her focus on it; ensuring a successful marketing campaign. Her tenacity to try new ideas and reach new people is evident in her use of social networking and various marketing strategies. I have enjoyed our numerous marketing campaigns and continue to be amazed at her innovative and creative ideas. I look forward to our next endeavor together.”

James Rivera, COO & Co-Founder, Babyspot.com
“Erika has been an essential part of BabySpot.com! She is great to work with and a great business development person. She has helped us with partnerships and manages our press releases which have been featured in TechCrunch and Mashable! If your looking to hire Erika she get my highest recommendation! She ROCKS!”

Lawrence Galardi, Manager, Internal & Executive Communications, IBM Global Financing, IBM
“Erika is a go-getter – a smart, precise thinker with a great deal of creativity and enthusiasm. I’ve witnessed that firsthand during our affiliation together at IBM, and even after as she progressed in her career. At IBM, the first vestiges of her aptitude and career development began in the Communications Department as the Event Manager for the interns (the next generation of IBM professionals). That quickly evolved into many other facets and disciplines within Communications, PR and Human Resources…ultimately ascending into the role of manager early in her career cycle. She was extremely proactive in reinventing the entire intern program in the NY area to make it more efficient, enjoyable and educational for both managers and interns. The activities were highly regarded among interns, and ultimately led to the highest turnout over prior years. She designed the first ever handbook for interns/managers as a start-to-finish guide for the internship program. She was also instrumental in building the first-ever intern design challenge where interns had to create a particular gadget for market. That was just the early stages of her tenure at IBM. She enhanced her knowledge of communications, and jumped in on the ground floor of how IBM promoted many new endeavors in the marketplace. Erika gets the bottom line – she knows the intrinsic value of artfully creating a strategy and targeting it to audiences for action. She’s a plus and a go-source for any comms organization.”

Stacey Cohen, Owner, Co-Communications, Inc.
“Erika was one of my first hires at Co-Communications. She is a star – -great initiative, dedicated, personable, and high energy. Erika is both strategic and tactical in her approach with clients. Her passion and track record in social media will no doubt get her far in her career. I am and will always remain one of her very biggest fans….and am looking forward to working together on a project in the very near future.”